
As of October 2023, the EU has banned the sale of loose glitter and cosmetics containing microbeads to reduce microplastics. With this "glitter ban," the EU aims to strengthen environmental protection.
Birkenspanner appeals to a sustainability-conscious target group, particularly with its bio-glitter, and benefits from the EU "glitter ban" at the same time. This is because Birkenspanner's bio-glitter is 100 percent biodegradable and plastic-free, meaning it is also 100 percent free of microplastics.
With the growing popularity of the product, the Birkenspanner team faced several challenges, which they solved with the help of Billbee!
Before implementing Billbee, Birkenspanner faced a number of challenges that hindered the company's growth and efficiency. Many steps were handled manually by the team every day, which was very time-consuming. All channels had to be checked and monitored individually:
"It was totally chaotic, of course," recalls Maxence.
The Birkenspanner team had no overview of their inventory. How many products were actually still in stock? This question became a daily guessing game. There was no central record of stock levels anywhere.
At that time, shipping and logistics were outsourced to a fulfillment service provider. They recommended Billbee to Birkenspanner: "They suggested we switch to Billbee." From their former fulfillment provider, Birkenspanner not only received the recommendation to use Billbee but also support with the setup to make all processes efficient. By using Billbee, Birkenspanner was able to optimize its processes, but the workflows were not yet perfectly aligned. Was that Billbee's fault? "No! Last year, we decided to bring our entire logistics in-house. We moved into a new building where we now have a production room, a warehouse, and an office. We spent way too much time communicating between ourselves, our customers, and our fulfillment provider. In principle, we always had to clarify everything twice." Birkenspanner produces the majority of its products itself; in the past, these had to be sent to the fulfillment provider. This way, they not only save on shipping costs but also on the costs of product breakage, which occurred frequently when particularly large packages were sent to the fulfillment provider.
"The process runs much more smoothly now, and we've really found our groove with Billbee," Maxence concludes.
Birkenspanner not only produces everything itself but also ships all packages using Billbee. They use Billbee daily as their tool for order processing. If you want to know how Birkenspanner has integrated Billbee into their daily routine, download our full case study.
